Genre Theories

GENRE THEORIES

Theorist	Theory
Tom Ryall (1998)	•         Genre provides a framework of structured rules. •         Act as a form of ‘supervision’ •         Becomes recognisable to the audience. These conventions are unlikely to change.
Gill Branston and Roy Stafford	Believes that genres are no longer fixed elements but repertoires of elements. Introduction of Hybrid genre.
Steve Neale (1990)	Would be no pleasure without difference- hybrids. Believe Hollywood films provide 2 things: 1)      To guarantee meanings and pleasure for audiences 2)      To off set economic risks of the film industry by providing cognitive collateral against innovative and difference.
David Bordwell (1989)	Believes that genre have become unpredictable and it has become harder to define them.
Rick Altman (1999	He believes genres are positive as they are easily defined and can be classfied. He believes Hollywood can be successful through classification.
David Buckingham (1993)	He believes that we make our own decisions on what a genre is and we can always have a degree of difference.