Key Term Glossary

Collective identity- a sense of 'one-ness'. A membership in a social group that is collective and has a sense of togetherness.
Hegemony- the dominant ideology in society.
Subculture- a group of people who subvert the norm and cultural beliefs in society e.g Punks, mods
Counter culture- a group that runs a counter culture to subvert oppression.
Subvert- to go against something, in terms of this study to go against the norms and values of society.
Ideology- a set of ideas set by the dominant class in society.
Archetypal- a generic version of a person, similar to a stereotype.
Subservient- to obey others and listen to their demands, not go against.
Obtrusive- unwanted imposing ideas on something.
Enigmatic- difficult to interpret, creates a sense of mystery.
Binary opposites- a pair of related terms used in the opposite context.
Connotations- what you see, the associations with this.
Denotations- exactly what you see.
Male gaze- idea that certain shots and perspectives are from a males perspective, for male audiences for example in a music video a woman's legs being shown frequently.
Construction- the activity of creating something or someone through various means e.g. star construction
Ideology- a set of  ideas or beliefs in society
Intertextuality- the shaping of a texts meaning by other texts.
Web 2.0- the idea of the internet allowing us to communicate with others and we have a wider access to materials.
Heirachy- a heirarchy is a way of representing the dominance in society in terms of authority.
Verisimilitude- the quality of realism in a media text e.g. film
Superimposition- the placement of an image or video on top of an already exsisting image to add effect.
Distorted- alteration of something exsisting to give effect.
Mediated- the concept of adapting or changing something
Govern- to have some control over society by some sort of authority e.g. Primeminister
Emergence- the idea of something new coming out into society
Social order- heirarchy of people in society
Media saturated- the idea of media controlling everything